Welcome to La Serena, a newly renovated experiential boutique hotel opened in July 2023 located in the heart of the coastal town of Forte dei Marmi. La Serena promises both an opportunity to experience an adventure and a chance to embrace la dolce vita. At La Serena we invite you to cycle into town to visit Forte's famous boutiques and nightlife or to discover our collection of contemporary art. Spend your days by the pool, enjoying our carefully curated menu with locally sourced ingredients paired with local and international wines and cocktails, but also fresh summer drinks. Relax and unwind in one of our 28 exclusive rooms that combine contemporary design with supreme comfort.